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Change Management Master Course
Course Introduction
Course Overview
Meet Your Instructor
Course Resources
Frame the Change as an Opportunity
Introduction
Frame the Transformation from Current to Target State
Identify Key Stakeholder Groups and Core Teams
Outline the Strategic Transformation Framework
Overview
Engage Key Stakeholder Groups
Introduction
Identify Stakeholders' Roles in the Transformation
Assess Stakeholder Support for Transformational Change
Address the Root Causes for Resistance to Change
Overview
Understand the 5 Principles for Mastering Change
Introduction
Research on Change Masters and Change Failures
Learn the 5 Principles for Mastering Change
Selecting the Best Change Strategies
Overview
Build Common Purpose
Introduction
Leverage the Power of Purpose
Create a Shared Story of Success
Deploy Champions to Envisioning
Overview
Clarify Direction
Introduction
Align Initiatives to Strategic Objectives
Eliminate Reactionary Work
Prioritize Using 4D Model
Overview
Develop Capacity
Introduction
Deploy the Right People in the Right Jobs
Streamline Workflow
Develop Agile Project Execution
Overview
Inspire Commitment
Introduction
Create the Conditions for Full Engagement
Develop Emotional Intelligence
Bring Out the Best in Others
Overview
Achieve Results
Introduction
Adopt a Results-Driven Mindset
Report Goal Achievement by Tracking KPIs
Deliver Quick Wins Leading to Sustainable Gains
Overview
Apply the 5 Change Principles
Address the Root Causes for Resistance
Address the Why, What and How to Change
Deliver Immediate Wins that Scale into Larger Gains
Apply the Change Levers for a Sustainable Transformation
Manage the Change Process
Build and Sustain Momentum
Keep Key Stakeholders Engaged
Recognize and Resolve Stebacks
Build Social Engagement
Maintain Regular Communications and Feedback
Account for the Levels of Change
Scope: Individual, team, Organization, Systems Change
Depth: Tactical, Strategic, Transformational Change
Impact: Immediate, Short Term, Long Term, Sustainable
Review Change Management Models
Lewin's Change Management Model
Kotter's 8-Step Leading Change Model
McKinsey's 7S Model
Bridges' Transition Model
ADKAR Change Model
DMAIC / Lean Continuous Improvement Model
Agile Kanban and Scrum Models
Appreciative Inquiry Model
Ascent 6 Principles for Mastering Change
Case Studies Examples
Digital Marketing Transformation
Enterprise Agile Work Transformation
Multi-Division Company Turnaround
Country-Wide Social Systems Transformation
Team Sustainable Productivity Improvement
Personal Life Transition
Become a Change Expert
Attract Client Engagements
Establish the Valuable Contracts for Your Service
Manage Client Expectations
Build and Maintain Stakeholder Support
Deliver Value from the Start and to the Closing of the Engagement
Course Overview
Content Review
Applications at Work and in Life
Desired Outcomes and Next Steps
Digital Marketing Transformation
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